We create worlds
where people CONNECT

To themselves. To each other. To what matters.

WHAT WE DO

We transform the everyday into fulfilling experiences.

We design experiences that leave people changed. These are more than brand activations or Instagram moments. From temporary pop-ups, to immersive installation, or rethinking a whole service category, we create interactions that foster genuine connection, self-awareness, and belonging.

HOW WE WORK

Two modes. One uncompromising standard.

We create

original
experiences

Sometimes we simply build the experiences
we believe need to exist

We partner with the
brave

We help partners reach their goals (more visitors, more relevance, more engagement) through designing experiences that make you essential, not transactional. You become part of how people interact, grow, communicate.

New Laureate × YOU signals something deeper than marketing. It means building a culture of connection—to your brand, yes, but also to self, to others, to greater meaning.

Destinations seeking to stand out and drive visitors

Tourism boards, cultural ministries, local government, historic areas

Institutions seeking engagement and cultural relevance

Arts & cultural institutions, foundations & philanthropies, universities, civic organizations

Brands seeking loyalty beyond the transaction

Retail, lifestyle, hospitality, entertainment

OUR PURPOSE

If design shapes behavior, shouldn’t we design for what makes life worth living?

In a world designed for productivity, ease or consumption, we design for meaning. We believe the future belongs to the places and forces that can enrich our lives. That’s the new standard of excellence. That’s the New Laureate.

Co-Founder
The one who imagines it all
Innovation strategist and experience designer, Kim-Minh has created digital and live experiences for Starbucks, JP Morgan Chase, Hyatt, Twitter, San Francisco Symphony and more.

“I love giving people the opportunity to wonder and play. If they’re learning or healing or bonding at the same time, all the better”

Co-Founder
The one who runs it all
As a dynamic business operations leader and people champion, Laura combines program management, financial discipline, and proven execution for complex space and defense projects ranging from $500K to $6B. By focusing on cultivating the team, driving operational efficiency, and proactively strategic planning, Laura empowers teams to achieve ambitious goals.
“I never stop learning and have a passion for breaking down barriers to empower others to succeed (in life or business).”