We create worlds
where people CONNECT
To themselves. To each other. To what matters.
WHAT WE DO
We transform the everyday into fulfilling experiences.
We design experiences that leave people changed. These are more than brand activations or Instagram moments. From temporary pop-ups, to immersive installation, or rethinking a whole service category, we create interactions that foster genuine connection, self-awareness, and belonging.
HOW WE WORK
Two modes. One uncompromising standard.
We create
original
experiences
Sometimes we simply build the experiences
we believe need to exist
We partner with the
brave
We help partners reach their goals (more visitors, more relevance, more engagement) through designing experiences that make you essential, not transactional. You become part of how people interact, grow, communicate.
New Laureate × YOU signals something deeper than marketing. It means building a culture of connection—to your brand, yes, but also to self, to others, to greater meaning.
Destinations seeking to stand out and drive visitors
Tourism boards, cultural ministries, local government, historic areas
Institutions seeking engagement and cultural relevance
Arts & cultural institutions, foundations & philanthropies, universities, civic organizations
Brands seeking loyalty beyond the transaction
Retail, lifestyle, hospitality, entertainment
OUR PURPOSE
If design shapes behavior, shouldn’t we design for what makes life worth living?
In a world designed for productivity, ease or consumption, we design for meaning. We believe the future belongs to the places and forces that can enrich our lives. That’s the new standard of excellence. That’s the New Laureate.
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Co-Founder
The one who imagines it allInnovation strategist and experience designer, Kim-Minh has created digital and live experiences for Starbucks, JP Morgan Chase, Hyatt, Twitter, San Francisco Symphony and more.
“I love giving people the opportunity to wonder and play. If they’re learning or healing or bonding at the same time, all the better”
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Co-Founder
The one who runs it allAs a dynamic business operations leader and people champion, Laura combines program management, financial discipline, and proven execution for complex space and defense projects ranging from $500K to $6B. By focusing on cultivating the team, driving operational efficiency, and proactively strategic planning, Laura empowers teams to achieve ambitious goals.
“I never stop learning and have a passion for breaking down barriers to empower others to succeed (in life or business).”
ABOUT US
San Francisco based. Globally fluent.
OLD FRIENDS
We’re new, but our leaders have been building compelling experiences for years
